this article explores the debate on whether it is more important for a business to prioritize being friendly or being competent in terms of customer service and overall business success.

What Are the Key Differences between a Friendly Business and a Competent Business? 1. Personalised customer service: A friendly business goes the extra mile to create a warm and inviting atmosphere, treating customers as individuals rather than just transactions. They make a genuine effort to get to know their customers and their needs, making each…